Our Guarantee

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Price

100% Best Price Guarantee
Shop with confidence knowing you are getting the best price in town!
We will meet and beat any local competitor selling a similar product—plus give you an additional 5% in store credit.

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Selection

100% Best Selection Guarantee
We stock over 600 bridal designs and bands, plus over 25,000 loose diamonds and gemstones to choose from. We also offer counter sketch and Matrix which gives you infinite design possibilities to choose from. That’s over 10x the choices compared to a traditional jewelry store!

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Quality

Made in the USA
100% New Bridal • 100% New Gold Chains • 100% New Bands • 100% Custom
We work very hard to bring you the very best jewelry—made right here in the USA.

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Warranty

100% Warranty Guarantee
Enjoy your jewelry with confidence knowing you are protected.
We offer 3 levels of protection: Basic Plan, Silver Plan, and Gold Plan for total protection.

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Service

We are west Michigan’s only complete in house jewelry repair shop.
We offer: standard jewelry repair, stone setting, CAD jewelry design, CNC milling, casting, laser welding, gemstone cutting and repair, RXF testing, gold alloying and bullion